The story starts with Nhon Ma, a Belgium native who grew up immersed in the food and the restaurant business. Both of his parents owned a world-renowned restaurant in Belgium, while his mother was the only female Asian chef to attain the coveted Michelin Star Award. Nhon grew up taste testing the food and working alongside his parents. He became friends with Bertrand Lempkowicz while at school in Brussels. They bonded while feasting on Belgian waffles after classes.
Later, while traveling in the US, they discovered that there were no authentic Belgian waffles sold there. All “Belgian waffles” were different from what they’d known from their childhood. Some were fuzzy imitations, others not even close to the original. These two boys missed their waffles!
Those two boys are now men. Both had spent many years working successfully in the business world, but due to their ongoing passion and affinity for waffles, they quickly traded their old jobs for a new endeavor! They decided to take the waffle problem in the United States into their own hands. Their solution was to pack up their cast irons for the U.S and start baking authentic Liege-style waffles the way they are supposed to be!
They were later joined by Anh-Phi Tran, also a Belgium native who grew up with the smell of Belgian waffles. In college, Anh-Phi drafted an idea about a start-up business and one of his ideas was to bring Belgian food specialties trucks into the City of Boston. After knowing Nhon T. Ma, and sharing a common passion for tennis for a couple of years, he decided to bring the project on the table again: the creation of a mobile point-of-sale of Zinneken’s waffles. The Zinneken's truck was born!